Psychology and Lifestyle

How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

In a world of ‘overnight abs’ and ‘drop 20 pounds this week’ promises, is it even possible to sell sustainable results — and the long-term coaching required to get them? Here at Precision Nutrition, we’ve been doing just that for 15 years. Here are 6 strategies to help you do it too. +++++ Six weeks to cheese-grating abs. Melt off ...

Read More »

How to talk to people so they’re more likely to change. A sneak peek at PN’s newly updated Level 1 Certification.

How to talk to people so they’re more likely to change. A sneak peek at PN’s newly updated Level 1 Certification.

To get great results with the people who turn to you for advice, it’s important to learn how to talk to them in a way that increases their likelihood of change. Master this and you’ll become a legit client (or patient) whisperer. Here we’ll teach you Precision Nutrition’s method for doing just that, adapted from our newly updated Level 1 Certification ...

Read More »

The benefits of overindulgence. (And the 4 key lessons that eating too much can teach you).

The benefits of overindulgence. (And the 4 key lessons that eating too much can teach you).

New clients often come to us feeling guilty and weak after a holiday season, a vacation, or a long weekend of overeating. Our response often surprises them. Because we know that there are some surprising benefits of overindulgence and key lessons that eating too much can teach. ++++ Thanksgiving. Valentine’s Day. The first big summer BBQ. A family reunion at ...

Read More »